The Hidden Reason Your Paid Ads Fail: Slow Page Speed
Paid ads not converting? A slow site could be killing your ROI. Learn how page speed affects ad costs, conversions, and what to fix first.
Alexander Lam
Guides
Alexander Lam
Complete Guide to Customer Reviews for Ecommerce Store Owners
A practical guide for ecommerce store owners to get better customer reviews, improve site speed, and turn feedback into a growth engine.
Alexander Lam
Why Speed Is the Missing Link in Your Ecommerce Customer Retention Strategy
Ecommerce customer retention depends on speed. Improve customer loyalty with faster checkouts, optimized accounts, and smart customer retention strategies that keep shoppers coming back.
Alexander Lam
Ecommerce Email Marketing: Strategies That Actually Work
Master ecommerce email marketing with proven strategies for segmentation, automation, and ROI. Drive more conversions with better campaigns that work across the customer lifecycle.
Alexander Lam
Understanding the Accessibility Act: A Shopify Merchant’s Guide to EAA 2025
Everything Shopify merchants need to know about the European Accessibility Act and EAA 2025 compliance—from legal scope to real-world fixes and growth opportunities.
Alexander Lam
Shopify Apps 101: Avoid Theme Breakage and Performance Issues
Master Shopify apps management with tips to prevent theme breakage, avoid slowdowns, and maintain peak store performance. Practical advice for a faster, more reliable ecommerce store.
Alexander Lam
Tracking Pixels That Convert: How to Use Them Effectively
Unlock Shopify success with this guide on tracking pixels. Learn setup, GDPR‑safe use, pixel vs cookies, optimization tactics, and how pixel tracking improves conversion and campaign ROI.
Alexander Lam
How to Improve Your Google Ads Quality Score
A practical guide to improving Google Ads Quality Score through structure, relevance, and speed—so you can scale campaigns without blowing your budget.
Alexander Lam
Should You Automate Ecommerce Customer Service?
Automation can transform ecommerce support—but only if done right. Discover what to automate, how to keep the human touch, and tools to boost ecommerce customer service.
Alexander Lam
The Direct Connection Between Ecommerce Conversion Rate Optimization and Design Fatigue
Design fatigue wrecks conversions. This guide shows how ecommerce conversion rate optimization (CRO), when done with restraint, restores clarity, reduces friction, and gets your customers to the checkout—fast.
Alexander Lam
