Shopify performance
research and guides

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Research

Showing 1–6 of 11 research articles

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Guides

Ecommerce Site Speed: The Ultimate Speed Optimization Guide

Discover how to boost revenue with ecommerce site speed optimization. Our ultimate guide covers practical techniques for Shopify, WooCommerce, and Magento, focusing on Core Web Vitals and real-world performance that increases…

Alexander Lam27 min read

Guides

Guides

Yes, Shopify Chat Can Slow Down Your Stores. Here’s Why.

Shopify chat can improve customer support and conversions, but the wrong implementation can slow your store. Learn why it happens and how to optimize chat without hurting performance.

Alexander Lam16 min read
Guides

Popups: 11 Mistakes That Hurt Your Conversion Rate

Popups still work, but only when they’re shown at the right time, to the right visitor, with the right message. Learn 11 common popup mistakes that reduce conversions, frustrate shoppers, and hurt performance, plus proven ways…

Alexander Lam19 min read
Guides

What Is a CDN? A Complete Guide for Shopify Stores

What is a CDN? Discover how Shopify’s content delivery network improves page speed, reduces latency and supports SEO, plus what it can and can’t do for store performance.

Alexander Lam15 min read
Guides

What is INP? Shopify INP Optimization Guide

What is INP and why it matters for Shopify stores. Learn how Interaction to Next Paint impacts responsiveness, SEO rankings, and conversion rate, plus how to fix slow interactions.

Alexander Lam18 min read
Guides

Your Ecommerce Bounce Rate Is Lying to You

Your ecommerce bounce rate may be hiding a speed problem. Slow mobile load times quietly drive visitors away before engagement begins, damaging conversion rate and distorting your analytics.

Alexander Lam16 min read
Guides

6 Red Flags That Hurt Your Conversion Optimization

Struggling to turn traffic into paying customers? These 6 red flags could be sabotaging your conversion optimization and draining revenue. Learn how to fix them fast and start converting more visitors into sales.

Alexander Lam16 min read
Guides

Shopify UCP and the Rise of Agentic Commerce

Shopify UCP (Universal Commerce Protocol) powers AI-driven buying without storefronts. This guide explains how agentic commerce works, why eligibility beats conversion, and how execution speed determines who gets the sale.

Alexander Lam22 min read
Guides

Ecommerce AI: From Pilot Projects to Profit

Discover how ecommerce AI boosts revenue, automates operations, and improves customer retention , plus guidance for implementing and scaling it across your store.

Alexander Lam11 min read
Guides

AEO and GEO: The Practical Guide to AI-Ready Optimization

Part 2 turns AEO and GEO theory into action. Learn practical optimization tactics for AI-driven search, from schema and brand trust to tracking visibility in tools like ChatGPT and Google.

Alexander Lam10 min read
Guides

AEO vs GEO: What’s the Difference?

A practical guide to understanding AEO vs GEO, how they differ, and why both matter for modern search. Part 1 covers the fundamentals so you can prepare your content for the future of AI-driven visibility.

Alexander Lam14 min read
Guides

GEO vs SEO: What’s the Difference?

Explore the key differences between GEO vs SEO and learn why optimizing for both is essential to keep your brand visible in AI-driven answers and traditional search engine results.

Alexander Lam15 min read
Guides

6 Tactics for Effective Ecommerce Personalization

Master 6 ecommerce personalization tactics that increase sales, improve customer experience, and build loyalty through smarter data, personalization, and dynamic content.

Alexander Lam15 min read
Guides

The Role of Web Fonts in Shopify Speed

Learn how web fonts can slow your Shopify store, and how techniques like subsetting, preloading, and smart fallback stacks can reclaim speed and improve UX.

Alexander Lam24 min read
Guides

Ecommerce Email Marketing: Strategies That Actually Work

Master ecommerce email marketing with proven strategies for segmentation, automation, and ROI. Drive more conversions with better campaigns that work across the customer lifecycle.

Alexander Lam17 min read
Guides

Tracking Pixels That Convert: How to Use Them Effectively

Unlock Shopify success with this guide on tracking pixels. Learn setup, GDPR‑safe use, pixel vs cookies, optimization tactics, and how pixel tracking improves conversion and campaign ROI.

Alexander Lam16 min read
Guides

How to Improve Your Google Ads Quality Score

A practical guide to improving Google Ads Quality Score through structure, relevance, and speed, so you can scale campaigns without blowing your budget.

Alexander Lam19 min read
Guides

Should You Automate Ecommerce Customer Service?

Automation can transform ecommerce support, but only if done right. Discover what to automate, how to keep the human touch, and tools to boost ecommerce customer service.

Alexander Lam17 min read
Guides

Cross-Border Ecommerce: Expand Your Global Reach

Master cross-border ecommerce with proven strategies for global growth. Get practical insights, avoid costly missteps, and build a resilient, scalable international business.

Alexander Lam18 min read
Guides

The Tariff Survival Guide for Shopify Store Owners

Tariffs are reshaping ecommerce. This guide helps Shopify sellers adapt with better sourcing, smarter shipping, and pricing strategies to stay profitable in a volatile global market.

Alexander Lam18 min read
Guides

Shopify Fulfillment Strategies That Actually Work

A slow site kills even the best Shopify fulfillment setup. Learn how speed optimization and smart ops work together to scale your Shopify store efficiently.

Alexander Lam13 min read
Guides

Shopify vs Etsy: Why You Don’t Have to Choose Just One

Discover why you don’t have to choose between Shopify vs Etsy. Learn how using both ecommerce platforms together can grow your online store, boost visibility, and streamline operations with smart integrations, branding, and…

Alexander Lam19 min read
Guides

Ecommerce Site Speed: The Ultimate Speed Optimization Guide

Discover how to boost revenue with ecommerce site speed optimization. Our ultimate guide covers practical techniques for Shopify, WooCommerce, and Magento, focusing on Core Web Vitals and real-world performance that increases…

Alexander Lam27 min read
Guides

How to Effectively Perform a Shopify Site Audit (Step-by-Step Guide)

A Shopify site audit ensures your store is fast, SEO-friendly, and optimized for conversions. This guide covers site speed, SEO, user experience, app performance, and security checks, helping you improve rankings, reduce…

Alexander Lam15 min read
Guides

10 Shopify Speed Optimization Myths Busted: What Really Works?

Not all apps are bad, and speed scores aren’t everything. This blog busts common Shopify speed optimization myths and shares real strategies to optimize performance. From async scripts to smarter app management, discover how…

Alexander Lam16 min read
Guides

How to Choose a Shopify Speed Optimization App That Actually Works

Not all Shopify speed optimization apps are created equal, some deliver real results, while others use harmful tricks like cloaking. This guide highlights key features, red flags to watch for, and why Hyperspeed is the…

Alexander Lam14 min read
Guides

10 Hidden Causes of a Slow Shopify Store

A slow Shopify store kills sales. Learn the top 10 speed-killers, like bloated themes, heavy apps, and massive images, and how to fix them before your customers click away in boredom.

Alexander Lam13 min read
Guides

How to Use Async and Defer in Shopify to Speed Up Your Store

Improve your Shopify store’s loading speed by using async and defer script loading methods. This guide covers the essentials of script optimization, including when to use async vs. defer, best practices for managing scripts,…

Alexander Lam12 min read
Guides

6 Shopify Speed Performance Metrics You Need to Know

Discover how key performance factors like loading speed, interactivity, and visual stability impact your website’s user experience and search rankings. Explore practical strategies to enhance these elements for better…

Alexander Lam10 min read
Guides

How to Increase Shopify Sales: 7 Tips to Boost Revenue

Learn how to increase Shopify sales with practical strategies, from optimizing your product pages to leveraging upsells, social proof, and email marketing. This guide covers the essential tactics you should’ve been using…

Alexander Lam12 min read
Guides

4 Reasons Page Speed is Key to Success and How to Improve It

A fast-loading Shopify store is essential for increasing conversions, enhancing user experience, and boosting SEO rankings. Learn how optimizing page speed can reduce bounce rates, improve customer satisfaction, and provide a…

Alexander Lam9 min read
Guides

How to Stop YouTube Embeds From Slowing Down Your Site

The YouTube Embed is slow. It’s large, clunky, and slows down your website. But having a video on your site is great for your users. So what are you supposed to do? We’ve made a super fast YouTube embed code generator so that…

Alexander Lam4 min read
Guides

Free Trust Badges for Shopify – 4 Animated Seals with Full Code

Trust badges for Shopify that look and feel legitimate go a long way to giving your future customers more confidence in your store. And animated ones? They go even further since they’re harder to copy and catch your attention.

Alexander Lam4 min read
Guides

How to add the TikTok pixel to Shopify

If you’re wondering how to add the TikTok pixel to Shopify, you’ve come to the right place. In 3 simple steps, I’ll show you how to add the base code, View Product event, Add to Cart event and Complete Payment (aka Purchase)…

Alexander Lam3 min read
Guides

How to install the Reddit pixel for Shopify

Track your Reddit Ads conversions with the Reddit pixel for Shopify. In our guide, we’ll show you how to track the Add to Cart and Purchase conversions.

Alexander Lam3 min read
Guides

Twitter Retargeting: The Ultimate Guide for Shopify

If you’re not retargeting on Twitter, you’re throwing money away. In our ultimate guide to Twitter retargeting, we’ll show you how to make the most of your Twitter ads with some clever conversion tracking and advanced strategies.

Alexander Lam10 min read

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